DanAds is the leading provider of self-serve technology. We provide publishers with their own customizable, scalable, white-labeled self-serve platforms, allowing for automation of all ad operations, sales, and creative management to increase revenue effectively.
Here are some of our clients
Allow for SMBs and agencies to buy your inventory without middlemen
Streamline your ad operations
Create a solution adapted to fit into your business
We have a long experience and deep knowledge of what self-serve can do for your business. This means we can support you in every single phase, all the way from technology and development to strategy, marketing, and management. This is how we help you bring self-service to the advertising market.
Through deep market analysis and many years of business experience, we know what is important for today’s customers: scalability, cost control and ROI. Our self-serve infrastructure is therefore completely customizable and white-labeled, meaning you have a fully adaptable solution ready to be integrated into your current business flow. All this regardless of branding, business logic and internal AdOps systems.
Your strategy for go-to-market is crucial for you to be successful with self-serve. This is regardless if you want to increase your margins by transferring revenues from direct sales or find new revenues from Advertiser segments that you don’t have today. We know how important this is and have a dedicated Customer Success Team whose entire focus is to implement the best go-to-market strategy for each DanAds client. Read more on our best tips for a successful go-to-market strategy here.
As all publishers prepare for the post third-party cookie era, first-party data has become more important than ever. It’s time for straight-from publisher first party data to take center stage. With self-serve, you as a publisher get full control and ownership of your 1st party data.
One reason to fail with self-serve is when creative management is hindered. In our solution, you will let advertisers create their own native ad using pre-defined templates which means you will see an improved throughput of bookings with good results. All templates are of course customizable to fit your needs.
